Give your dog the nutrition he needs to excel with Purina Pro Plan Brand Dog Food Active 27/17 Chicken & Rice Formula dry dog food. High-quality protein, including chicken as the first ingredient, helps to promote total body health. The highly digestible dog food formula helps promote optimal nutrient delivery to support active dogs, whether they enjoy running by your side or taking long hikes with you. With 27% protein and 17% fat to help maintain lean muscle and an ideal body condition, and rich in antioxidants to help support your dog's healthy immune system, this super-premium dry dog food helps you care for his overall health every time you fill his dish. Each serving of Purina Pro Plan Active 27/17 offers 100% complete and balanced nutrition throughout every stage of his life, so he can enjoy the food he loves from his playful puppy days all the way up to his senior years.

   • 27%  protein and 17% fat fuel metabolic needs and help maintain lean muscle

   • High protein formula, with real chicken as the first ingredient

   • Fortified with guaranteed live probiotics to support digestive and immune health

   • Amino acids nourish muscles, including the crucial time after exercise

Feeding Instructions

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight.The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

Feeding Weaning Pups:

Start puppies on dry or moistened Pro Plan as early as they begin to nibble at solid foods, generally 3–4 weeks of age.

Feeding Growing Pups:

Feed pups (to six months of age) all of the moistened Pro Plan they will consume at intervals throughout the day. If fed dry, Pro Plan may be kept before pups at all times.

Feeding for Reproduction:

Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation.

Making the Switch to Pro Plan:

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7–10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

• Contains a source of live (viable) naturally occurring microorganisms.
• Provide adequate fresh water in a clean container daily.
• For your pet's health, see your veterinarian regularly.